there is moment when the whole CREATION thing turns to ART. Ask any artist. First you are hacking through marble...then you are creating....David. First you are hacking thru a dense patch of FOREST and 1.5 beers later (and maybe a few months of hiking and swearing and getting lost) the shit turns to art. That IS a moment. I REALLY like being there for that moment. It is a Shift. A fundamental change to - we will connect this - to - we will connect this artfully. We are there. This shit is going to be famous. Maybe only among 4 people - but that just makes it more so thus.